STRATEGY & TRANSFORMATION

Understanding our reality is
the first step to transforming it

Only in this manner we will be able to define and project where we want to be in the mid and long term. To frame the company reality we must structure around four work áreas:

Define strategic
objectives

Identifying the inmediate and future challenges of our brands and products with regards to the current opportunities in our competitive environment.

Revise the
Marketing Plans

Anticipating the key milestones to be achieved and analysing all available assets for the correct deployment of the strategy.

Execute a Digital
Ecosystem Audit

Analysing all touchpoints and windows of relationship with consumers, clients and rest of stakeholders (positioning, architecture, usability, infrastructure, technological model, etc).

Clearly establishing the
success criteria

Setting the priority with the expected results for the company in the short (one year) and long term (3 years).

We need to anticipate to the trends and
forces that will affect our
most immediate future.

We work to identify and understand trends that have an influence (or will have an influence) in the sector that we are analysing (taking into account what elements are most valuable, what types of process generate efficiencies and scale and what levers accelerate profitability).

And we do this through:

Secondary
Research

What trends are most relevant (multi-industry and multi-country).

Identification of
market forces

What actions are other players undertaking (competitors or not) that affect directly or indirectly the context of our brands or products

Detection of actionable
marketing levers

What initiatives, within those that have been identified, will help our brand to achieve that biggest impact in the least amount of time.

Designing and executing a plan for
Transformation (work areas + visual
representation of actions).

That responds to the opportunities that have been identified and that acts as compass for all those envolved throughout the organisation.

And we do this through:

Concept Ideation

We define actions that allow us to make use of the opportunities we have identified.

Value Proposition
Definition

We prioritise actions that are most transformative in relation to the potential level of impact for the business, the feasibility of its execution and the relevance (value) for the users.

Digital Use
Case design

We design user flows and user journeys of the actions we have prioritised to aid its visualisation by key members.

Digital Business
Model Definition

We establish key sources of income and value as well as the main areas in need of investment to be able to execute the Value Proposition.

Digital Deployment
Planning

We plan and phase out all strategic milestones, all tecnological resources and activation initiatives that make up the actions to be undertaken.

Launch of the Transformation
Governance Model

We suggest the appropriate team and we estimate the likely dedication for each team member for that execution of the annual Plan. We also define a model of colaboration that includes that main relationship mechanics for the main players involved.