Coca-Cola CRM

Definition of the company’s CRM strategy. Alignment and integration of all the contact points of the corporate digital ecosystem.

We were in charge of the definition of the CRM strategy of the company with the aim of optimizing and developing relationships with consumers, customers, clients and stakeholders.

The strategy was based on the identification of opportunities and benefits for different areas of the company and the design of the roadmap to achieve them (including the development of a new ROI model).

The project included the identification of the necessary layers of technology, the definition of the functional and technical requirements, and the development and integration of solutions.
Genetsis also designed and implemented a relational management plan to display through the digital ecosystem of the company (online corporate platforms –brand and specific–, mobile applications, social media and consumer/client service channel).