Sportzone

Optimization of the sales power for a omnichannel sports retiler

A través de labores de clasificación de los compradores (frecuencia, recencia y valor monetario), de generación de clusters y de análisis de los datos de venta (tanto online como en tienda física) llevamos a cabo acciones tácticas mensuales para incrementar el ticket medio, aumentar la conversión a compra y mejorar significativamente la cualificación de usuarios.

The main aim was to increase efficiency and profitability of the digital marketing actions when deployed in a digital ecosystem, Sportzone .

Therefor, we integrated every single meeting point (e- commerce platform , Web, loyalty Platform) getting an optimal user experience, creating unified and traceable information and providing return of quantified and measurable data.

Through buyers classifaying tasks (frequency, recency and monetary value) Generation of clusters and analysis of sales data (both physical and online store), we took monthly tactical actions to increase the average ticket and the purchase and significantly improve user’s skills.

www.sportzone.es