DANONE Club Danonino

Fostering families’ loyalty.

Danonino Club, one of the first loyalty initiatives oriented to families implemented by Danone in Spain, was based on a multichannel platform (digital channel and physical magazine) with educational content intended to ease children first contact with the online world.

At the same time, it allowed the accumulation and exchange of proofs of purchase in points that could be redeemed for physical and virtual incentives.

During its first month 200,000 families joined the Club.