COCA-COLA MEXICO

Attract consumers and test new products through a design strategy and managment of hotspots all over Mexico

El usuario, a través de su smartphone, recibía una serie de preguntas relacionadas con sus hábitos de consumo de refrescos y Coca-Cola, en el caso de que perteneciese al segmento definido, le ofrecía cupones con los que podían obtener pruebas de producto gratuitas.
The objective of Coca -Cola Mexico was to increase Coca-Cola’s drinking rates recruiting consumers who abandoned the brand or that do not not drink it very often (NCNR segment).

We designed and installed stands with free WIFI in various public and commercial spaces in several cities in Mexico.

The users, through their smartphones, received series of questions related to their consumption of soft drinks and Coca -Cola, in the event that belonged to defined segment, offering coupons to those who could provide evidence of free product.