Coca-Cola Journey

Launch of the new corporate digital platform, Coca-Cola Journey in Spain and Portugal.

Coca-Cola Journey is the global initiative and commitment of the brand, which has been a complete success in Spain and Portugal. Coca- Cola Journey pursues the balance between corporate and brand content in order to adapt to any user profile, regardless of its typology (consumer, stakeholder, client, …) under one umbrella and in an integrated way.

The project basically consisted on the definition of business requirements at a strategic level and the sizing of the project in operational terms – definition of governance model, workflow, editorial committee, etc.–, production terms -UX, visual identity guide, information architecture, usability, prototyping–, development terms –technical consultancy, development of a customizable content manager- and maintenance and communication terms.